VegHead is a new vegetarian fast-food restaurant created to feel unmistakably fast-food with a veggie twist, appealing to everyone from vegans to meat lovers. The brand is young, cool, fun, and edgy, a welcoming place for friends and families. The vibrant, exotic colour palette draws from fruits, vegetables, graffiti, and neon lighting to create a fun, relatable design that builds anticipation for high-quality yet familiar food. This energy is reinforced by the squirrel mascot, symbolising playfulness, vitality, and the great outdoors.
FAST FOOD WITH A VEGGIE TWIST
This second concept is a highly versatile design that immediately connects the brand to a metropolitan, classy feel, all while staying rooted in youth and accessibility through its tropical and exotic colour selection. Colours and themes are taken from the natural world, but not in the clichéd “green” way which too many competitors have utilised. The suggestion of a carrot on the ‘V’ and ‘A’ subtly pull back to the theme of vegetables whilst maintaining a fresh look. This brand identity can be used in multiple formats of application.
